My experience: Strategy, content, copy, and communications. Everything from UX writing to feature articles, for clients and publications ranging from Jeep to Johnson & Johnson to The New York Times.
My philosophy: It’s about the audience. Tweets, brochures, web content, blogs – the goal is always to engage at a deep level through storytelling. Words are supposed to mean something, supposed to make an impact.
My superpower: Distillation - refining complex information into clear, concise, human-centric communication.
My favorite words: Verbs!